FRED Jewelry

Location – Pacific Fair, Queensland, Australia

Year - 2023

Client – Super U Display

Featured Products – Dialock FT200 Terminals and EFL3 locks
 

Häfele Australia, a leading specialist in furniture fittings and architectural hardware, collaborated with Super U Display to provide a stylish and secure electronic locking systems for FRED Jewelery at Pacific Fair. The project’s primary objective was to create a secure and visually appealing environment for showcasing exquisite jewellery collections.

Häfele’s Dialock FT200 terminals are widely recognised for securing high-value items. For over 15 years, the Dialock FT200 has been specified globally in luxury retail stores, including renowned brands like Cartier, Bvlgari, and Van Cleef & Arpels. Its robust design ensures both longevity and reliability.

Collaborating closely with Grant Myburgh, Regional Development Manager for Super U Display, we analysed and developed an electronic solution that exceeded FRED Jewelry’s stringent security and design standards, while also addressing unique manufacturing and site challenges.

To ensure a seamless and timely project delivery, goods were dispatched to Super U Display’s international manufacturing facility. Häfele collaborated closely with the in-store project delivery team to remotely configure the locking system and provide comprehensive training to FRED Jewelry staff.

Developed to meet the needs of fabricators and shop fitters, Häfele's plug-and-play approach eliminates the need for specialised contractors to install, program and commission. Only a single GPO per showcase, installed by the qualified electrical contractor is required.

Distinct from any other system currently on the market, EFL3 features a compact 12.4mm slimline body, which allows designers and shop fitters to seamlessly integrate EFL3 into various showcase designs – perfect for retail store fit outs. Concealed installation ensures the functional hardware compliments design aesthetics, allowing the jewellery to take centre stage.

The HDM app revolutionises access management with unparalleled transparency and control. Store managers can program user keys, configure terminals, and monitor access from their mobile devices. Detailed audit trails enhance accountability and security, and the app provides real-time insights into who accessed specific showcases and when.

The FRED Jewelry project at Pacific Fair exemplifies Häfele's commitment to innovation, security, and aesthetics. By combining cutting-edge technology with timeless elegance, Häfele enhances the retail experience for high-value goods retailers, shopfitting manufacturers, designers, and specifiers.

We look forward to building an ongoing relationship with Super U Display and collaborating on many more successful projects in the future.