Häfele News - July 2019

Throwback to Interzum, we won an award, new promotion for our customers ..

We are well now into winter with the Jack Frost lurking on every doorstep and around every corner. How we long again for those warm summer days! We at Häfele will keep you warm through this period with our various promotions we have currently running. These being Hideaway Concelo, Grass Nova Pro Scala and Tandem promotions, all with nice prizes for the winners. Be involved, you maybe one! Read on in this newsletter. 

In the following articles you will find a review of Interzum 2019 which has taken place in Cologne, Germany during the month of May, keeping you up-to-date with the latest in the hardware world. 

In addition we are very proud to be awarded the Kesseböhmer Storage Annual Award 2019 by the Managing Director of Kesseböhmer just prior to Interzum for our attention to detail, marketing initiatives and sales development. 

Finally we will be exhibiting in the upcoming events: 
10-12 July Occupational Therapy Australia Conference and Exhibition in Sydney 
18-20 October Sydney Home Show 

Enjoy reading,
Your Häfele Team

Promotions of the month

Kesseböhmer Tandem Pantry 
We have a new promotion for our Trade customers starting today, July 1st. From July 1st until September 30th, 2019, we are excited to offer you a Trade special on the 450 Tandem Arena Classic Pantry at a discounted price. Furthermore, if you buy two Tandems, you will receive a free Travel Bag. For more information, click here to download the Flyer! 

Still going: Hideaway Concelo 
Buy any waste bin from the new Hideaway Concelo range between 1st May and 30th November 2019 and receive a ticket into the drawer to win a trip for two to New Zealand. The prize consists of two return economy airfares from the winner's local capital city to a choice of Auckland Airport or Christchurch International Airport, plus spending money to the total value of $3,000. 

To obtain a valid entry ticket - the purchaser must purchase any Hideaway Concelo waste bin contained within The Complete Häfele Furniture Fitting 2018 catalogue during the promotion period. Every Hideaway Concelo waste bin ordered thereafter, but still during the promotion period, will entitle the purchaser to an additional ticket. The purchase must be made and invoiced to a current trade account holder of Häfele Australia. 

For all further Terms and Conditions, please click here

Don't forget about our GRASS promotion which is still running: 
We have partnered with GRASS to offer you the trip of the year for 2020! A trip to Austria to see the Austrian Formula 1 Grand Prix! 

Your trip includes 2x Grandstand tickets to The Austrian Formula One Grand Prix, 2x Business class return airfares to Austria, 1 weeks accommodation, tour of the Grass factory and all transfers. 

This promotion will conclude on Tuesday, 31st December 2019. 

How you can enter? Simply purchase 100 sets of Scala drawers in a calendar month to earn a ticket in the prize draw. You can receive one entry per month for as long as the promotion is on. As the promotion has a total duration of nine months, you can receive up to nine entries in the prize draw to win a trip for two to the Austrian Grand Prix 2020. 

The winner will be drawn by a member of the general public on Monday, 13th January 2020 and the winner will be notified in writing via email. 

For more information, click on the banner on our website!

Project Solutions 
Book your Tour through the Hotel Häfele Showroom today

Attention to all our project orientated customers. We have a few spots left for tours through the Hotel Häfele Showroom in Dandenong 3175 VIC in the next few weeks. Book your tour by emailing info@hafele.com.au or call us on 1300 659 728. 

It is the perfect opportunity to even bring along your customers and showcase the possibilities you have with us. 

The Hotel Häfele Showroom is available for tour bookings Monday to Friday from 8am to 5pm. 

If you can't make it to Dandenong but are interested in our Project Support, check out the One Room. One Face catalogue which has been specifically published for Project Solutions.

Click through all Catalogues and Brochures

Interzum Review


Covering over 1,400 square meters, Häfele once again impressed at Interzum 2019 in Cologne. Presenting the latest in digital networking LED light and sound, furniture connectors, wardrobe systems, sliding and folding solutions and flap fittings. 

Under the motto ‘Digital living. We make it easy.’ the Inspiration area displayed the fifth generation of the revised Häfele Loox LED lighting product range; a completely reinvented system. Easy, linear, logical, Loox5 meets the increasing demands for lighting in furniture and rooms as well as the growing need for networking and digitalisation and maximum simplicity and flexibility. Loox5 offers new, surprising possibilities for digital networking via the Häfele Connect app, including the connection to third-party systems. 

At Interzum 2017, we expressed our vision for networking smart-ready furniture components. Under the ‘Häfele Connect’ umbrella, what was a pipe dream two years ago became reality in 2019. Häfele presented a range of products and services for networking and controlling smart-ready Häfele products, including the connection to third party systems. A smart micro-apartment was a star attraction, showing how external products such as the refrigerator and coffee machine from Bosch-Siemens appliances, a Philips Hue suspension light or electrical tambour doors and shutters, alongside Häfele branded products, can be controlled via radio switch, wall switch, Häfele Connect app or Amazon Echo voice control. 

The Innovation area once again proved our competence in the furniture industry as a whole. A sensational innovation in the Free flap product range and Red Dot design award winner, the new Free Space hinge-less flap fitting was one of the new highlight products of this year's Interzum. An extremely small, and at the same time extremely powerful flap fitting. With its compact design, it creates more storage space in furniture than any other popular model in its class. 

Our expertise and passion for furniture connectors was also on show with the latest developments in the Häfele Ixconnect furniture connector product range. Häfele raises the ready-to-assemble furniture area to a new level by making it possible to assemble furniture without tools and in record time. Live construction of a small bedside table with no tools whatsoever and in less than 180 seconds reinforced our expertise as a manufacturer and innovator in the connector area. 

The launch of Häfele DressCode wardrobe organisation made an impression with a uniform system to perfectly equip any wardrobe. A modular system with easy-to-combine elements that can be adapted to the individual needs of the users. DressCode becomes a design experience and is customisable with the addition of handles, Loox LED lighting and sliding doors. Maximum versatility means anyone can create their own personal wardrobe system quickly and intuitively using the online DressCode configurator. Construction and assembly is also fast and possible without tools. 

Thank you to everyone who travelled the distance to Germany to visit Interzum and especially the Häfele stand.

Special Mention 
We won the Kesseböhmer Storage Award

This year’s prestigious Kesseböhmer Clever Storage Award for Market Development was awarded to Häfele Australia at the Kesseböhmer Partner Conference the day before Interzum 2019 opened. 

We were very honoured to receive the award as judged by our worldwide peers and Kesseböhmer management. Special thanks goes to all involved with assisting in our success from Category Management to the Sales team, Brand Scouts, Marketing team and our warehousing staff who make sure the products get picked, packed and delivered on time. 

However, all this couldn't have been achieved without you. You love Kesseböhmer's storage solutions as much as we do which is the only reason how it was possible to win this award. We're very grateful for all your support and of course for choosing Häfele for your projects!

Upcoming Events with Häfele Australia
Dates to mark in your diary are the 10th to the 12th of July. We are proud to exhibit at the Occupational and Therapy Australia Conference and Exhibition in Sydney for the first time this year. Place these dates in your calendar and we'd love to welcome you on our stand in July. 

Another great event to look forward to is the Sydney Home Show from the 18th to 20th of October. This event will also conclude our official events of 2019. We can't believe 2019 is already over half way over. 

We'd like to thank everyone attending our Australian wide events this year, especially over the last few weeks. We hosted the KBDi chapter events in QLD and NSW and had the honour to announce the finalists of the KBDi 2019 awards.A huge congratulations goes out to each and all of you once again! 

We'd love to hear from events from you. Are there any events you think Häfele should be involved in? Make sure to let us know. Shoot us an email to info@hafele.com.au or give us a call on 1300 659 728.