Interzum Discoveries 2021

Interzum 2021 – Häfele Discoveries – Digital events


The current worldwide pandemic has redefined our approach to the market for the principal bi-annual Interzum Hardware Trade Fair. Hafele is presenting a hybrid trade fair format called “Häfele Discoveries”, which will be a digital event between 4th and 7th May, 2021. For the first time since 1959, in 2021 Häfele will not be present with a trade fair booth in Cologne.

Our Häfele Australia Team are looking forward to bringing you the latest in product innovations and will be soon making contact to take you on a digital tour. The digital platform will be supported by a series of events in the style of a road show with our soon to be launched Mobile showroom, during which the new Häfele products and services can also be physically experienced.

You will be able to discover the Häfele innovations virtually on the Internet after the digital event from 4th - 7th May, 2021, and watch the live lectures recorded during the event or contact the specialist advisers via the video chat. The product and service experts will be presenting the Häfele highlights for 2021 live on site at the numerous subsidiaries and sales offices all over the world.

Häfele is already indicating that it will return as a physical exhibitor at the interzum in Cologne in 2023 on the occasion of Häfele’s 100th birthday. We are aware that the digital world, however professional and innovative it is, cannot replace the added value of personal encounters between customers and exhibitors. “When else do we have such a wonderful opportunity to talk to so many customers from all over the world in just a few days,” says Sybille Thierer, Hafele Group CEO

Häfele is an internationally organized corporate group with headquarters in Nagold, Germany. The family owned and operated business was founded in 1923 and today serves the furniture industry, architects, planners, joiners/cabinet makers as well as dealers in over 150 countries around the world with furniture fittings and architectural hardware, electronic access control systems and LED light. Häfele develops and produces in Germany and Hungary. In the 2019 financial year the Häfele Group achieved exports of 80% with 8,100 employees in 38 subsidiaries and numerous additional dealerships around the world and revenue of over 1.5 billion Euros.