Häfele Interzum 2021
Interzum 2021 Australian Press Release
Interzum 2021 – Häfele Discoveries – Digital events
The current worldwide pandemic has redefined our approach to the market for the principal & biennial Interzum Hardware Trade Fair, held in Cologne Germany. Häfele is presenting a hybrid trade fair format called “Häfele Discoveries”, which will be a digital event between 4th and 7th May, 2021. For the first time since 1959, in 2021 Häfele will not be present with a trade fair booth in Cologne.
Our Häfele Australia Team are looking forward to bringing you the latest in product innovations and will be soon making contact to take you on a digital tour. The digital platform will be supported by a series of events in the style of a road show with our soon to be launched Mobile showroom, during which the new Häfele products and services can also be physically experienced.
You will be able to discover the Häfele innovations virtually on the Internet after the digital event in May, 2021, and watch the live lectures recorded during the event.
Häfele is already indicating that it will return as a physical exhibitor at the Interzum in Cologne in 2023 on the occasion of Häfele’s 100th birthday. We are aware that the digital world, however professional and innovative it is, cannot replace the added value of personal encounters between customers and exhibitors. “When else do we have such a wonderful opportunity to talk to so many customers from all over the world in just a few days,” says Sybille Thierer, Hafele Group CEO.
